{Via PRISMsport}
{Via PRISMsport}

I had an annoyingly difficult time coming up with a title for this post–a little somethin somethin on activewear, where to shop, and five cool brands currently on my radar. A sneak peek into the process looks a little  like this…3 activewear lines you probably haven’t heard of? 5 MORE activewear lines that aren’t Lululemon? Shop these 3 indie activewear lines? 3 up-and-coming activewear lines to crush on? TSB Approved: Adventures in Activewear & Athleisure? No. No. All wrong. I had dreamed up at least a dozen headlines that would all technically work, but none of them felt just right. {#goldilocks} In lieu of the perfect title, this promise: 24/7 activewear is here to stay, but this is the last athleisure post of 2015…at least from me.

{Via Titika Active}
{Via Titika Active}

Debatably the biggest trend of 2015, the athleisure movement is going strong. I have a love-hate relationship with the whole thing, mostly because it’s become SO ubiquitous. We live in yoga pants, rock sneakers with our day-to-day ensembles, and almost seem to require spandex or stretch fabric in at least one of our items of clothing at all times–it’s the new uniform. Naturally, the fashion industry is capitalizing on our newfound desire for all things studio-to-street. There are options at literally every price point and at almost every store. Even brands that have traditionally shied away from producing activewear are getting in on the action: Kate Spade, Tory Burch, Joe’s Jeans, and Mara Hoffman have all launched their own offshoots of premium fitness apparel. Celebrities are in on it, too, with Carrie Underwood, Jessica Simpson, and Shay Mitchell peddling athleisure-driven collections for Macy’s, Dick’s Sporting Goods, and Kohls, respectively. Oh! And did you hear that the queen herself–Beyoncerecently announced that she’ll be teaming up with Topshop for an activewear collab landing in stores this spring? Yep. It’s EVERYWHERE.

The latest trends in sporty styling? Bottoms with bold prints and patterns, mesh inserts, “ballet” leggings printed with tromp l’oei leg warmers, jumpsuits and bodysuits. Silhouettes are slim–leggings, tights, and crops reign supreme. The flare and boot cut fashions that launched the yoga pants revolution nearly eight years ago are no longer in high demand. Sooo why are we all still obsessing over our favorite pair of Wunder Unders or Nike Pros?! It’s time to explore. Advance. Transcend. If you’re craving a new take on your favorite pieces, check out these three under-the-radar brands and get to shopping!

{Via Bandier. Leggings by Body Language.}
{Via Bandier. Leggings by Body Language.}

Meet your new favorite activewear options…

  1. Titika Active Couture: This Canadian brand just started shipping their clothing to the US…like within the last 8 months. In their own words {via Instagram bio} Titika Active Couture is “quality activewear meets distinctive style”, AKA the ultimate for “workout to night out”. Expect luxe, technical fabric and ultra-stylish, on-trend designs in their giant library of high-end product offerings. They’ve got you covered whether you’re looking for a pair of chic leggings, strappy bralette, or a cozy sweater.
  2. MICHI: Founded and designed by a Parsons grad who finds inspiration in the form of boudoir lingerie, travel, and art, Michelle Watson’s MICHI bills itself as a “lifestyle brand” for confident, fearless women. While some brands claim that their clothes can be seamlessly worn inside and outside of the gym, MICHI truly nails it: the aesthetic is modern, sleek, and truly high fashion. {Their Limited Edition Holiday Gym Kit is the ultimate introduction to the brand, featuring three core pieces from their collection.} You can shop all of the typical sportswear trimmings, as well as bodysuits and swimwear online, or in person at one of their stores.
  3. PrismSport: If you’re into bright colors and  patterns, PrismSport should be instantly appealing. With an emphasis on fun and fashion, the line is all about keeping things fresh, vibrant, and vivid, which is totally refreshing in a world of neutrals. Of course, if you need further endorsement, Olivia Culpo, Alessandra Ambrosio, and Kylie Jenner have all been pictured wearing items from the brand. Go bold with full-on patterned leggings or dip your toe into a trend with a sports bra or printed inset. Cute cute.

BONUS! Want to peruse activewear indexes that contain {premium} goods from multiple labels? Click over to any of these three online retailers and swoon away!

{Via Bandier.}
{Via Bandier.}

Places to shop…

  • Bandier: If you’re a Tone It Up girl, you probably recently became aware of Bandier, since Katrina and Karena sell their newly-released clothing line through the site. Aside from all things TIU, Bandier’s site is a health and fitness wonderland. The homepage boasts selected stories from their full-on digital magazine, which includes posts on gym playlists, healthy eats, and styling tips. Speaking of style, Bandier’s got you covered there, too, with a list of mostly under-the-radar brands and special limited-edition collaborations.
  • Stylerunner: Doesn’t it seem like all of the best and most trendy health/fitness/fashion stuff comes from Australia?! Stylerunner is from there, too, and their aesthetics are on point. {Everything is super Instagramable, trust.} They make shopping super convenient, too, by letting users browse by item type, designer, or activity, which is genius. Their catalog of designers is quite extensive, and they offer EVERYTHING activewear, including bags, underwear, and shoes. It’s truly a one-stop shop.
  • Shopbop: Unlike the first two retailers on this list, Shopbop doesn’t deal exclusively in workout clothes. They do, however, have a specialty activewear boutique with nearly 500 pieces of stylish gym-friendly apparel. Shopbop is expertly curated, so it’s the best for discovering new brands and highlighting pieces from tries and true labels. I also love that they provide size and fit info that includes the models’ sizes and measurements so you can get an even more accurate idea of how a particular garment will fit before you order it.

What are your favorite activewear lines? How do you feel about athleisure?

xx,
Liza

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